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Get access to new marketing materials by solution area

Learn about the solution play priorities and objectives of each solution area for this new fiscal year and take advantage of a complete series of marketing materials that will help you identify business opportunities.

Azure Infrastructure

Reinforce the priorities of this FY24 with the promotion of a more competitive and simplified Azure partner program, in addition to having more focus on the development of ISVs.

For Azure Infra, only partners who have an Azure specialization or are in the Azure Expert Managed Services Provider (MSP) program are eligible for the acceleration opportunity.

Marketing resources for Azure Infrastructure
Source	Resources
Digital Marketing Content (DMC)	Azure Do more with Less Migrate and modernize SQL & Windows Server Modernize SAP on the Microsoft Cloud Migrate Linux and OSS DBs Migrate to Azure VMware Solution Modernize VDI to AVD Win Hybrid with Azure Arc and Azure Stack HCI Protect your Data and Ensure Business Resiliency with BCDR
Partner Marketing Center (PMC)	Azure Do more with less Migrate & Modernize Windows Server/SQL to Azure with AMMP Campaign Migrate Windows and SQL Server Migrate Linux and OSS DBs SMB & ENT Migrate to Azure VMware Solution Migrate & Modernize Azure Virtual Desktop with AMMP Campaign Modernize VDI to Azure Virtual Desktop Modernize SAP on the Microsoft Cloud Protect Your Data and Ensure Business Resiliency with BCDR Win hybrid with Azure Arc and Azure Stack HCI HPC + AI Events Campaign

Azure Digital & Apps Innovation

Differentiate your business with the added value of AI and get modern, intelligent apps to grow Azure and ACR market share and be the #1 platform of choice for developers.

Marketing resources for Digital & Apps Innovation
Source	Resources
Digital Marketing Content (DMC)	Innovate and Scale with Cloud Native Apps Modernize Enterprise Apps Enable Developer Productivity and Accelerate Delivery
Partner Marketing Center (PMC)	Innovate and Scale with Cloud Native Apps Modernize Enterprise Apps

Azure Data & AI

Take advantage of the ever-increasing opportunity in the use of Data and Artificial Intelligence for this year, with various growth drivers such as Azure SQL, Analytics, Cosmos DB and AI-powered solutions.

Marketing resources for Azure Data & AI:
In-a-box campaigns with go-to-market materials that help you connect with customers in a variety of ways, from thought leadership to LinkedIn campaigns.
Source	Resources
Digital Marketing Content (DMC)	Power Business Decisions with Cloud Scale Analytics Innovate with AI and Cloud Scale Databases in Every App Migrate and Modernize Your Data Estate Migrate and Modernize Your Data Estate (Nonprofit)
Partner Marketing Center (PMC)	Power Business Decisions with Cloud Scale Analytics Unified Data Governance - Jumpstart Innovate with AI and Cloud Scale Databases in Every App MAIW: Innovate with AI Migrate and Modernize Your Data Estate Data Migration and Modernization for SMB Data & AI Industry DREAM Demos & DREAM Demo in a Box

Modern Work

Focus the use of these materials for upselling suites (Microsoft 365 E3, E5, and Teams Phone) and selling new seats (frontline workers and Microsoft 365 in the SMB segment).

Marketing resources for Modern Work
Solution Plays	Resources
Secure Productivity	Practice development guide Customer Propensity Hub ME3 / Do More with Less Resources page
Converged Comms	Practice development page CSP Advisor (ex Masters Program)
Cloud Endpoints	Offer development guide Practice development page Build with factory – W365 & Intune Suite
Frontline Workers	Offer development guide Practice development page
Employee Experience	Offer development kit y publishing guide Practice development page Build with factory - Viva

Security

Use materials that will help you throughout the business cycle with your clients to obtain better results; align your pre-sales and sales skills with the different Solution Plays and identify business opportunities with new technical skills.

Marketing resources for Security
Solution Plays	Resources
Threat Protection with XDR (+SIEM)	Microsoft Security Partner Opportunity Security Best Practices for Microsoft Partners Security Community Webinars: Microsoft Defender for Endpoint Recordings Become a Microsoft Defender for Endpoint Ninja Microsoft Defender for Endpoint Educational Videos Detect Suspicious Activities and potential attacks with MDI (Interactive guide) Detect Threats and manage alerts with Microsoft Defender for Cloud Apps (Interactive guide) Investigate and remediate threats with MDE (interactive guide) Reduce vulnerability risk with MS Defender Vulnerability management (Interactive guide)
Data Security	Microsoft Purview and Priva Partner Playbook Become a Microsoft Purview Information Protection Ninja Modern Analytics Academy - Data Governance Microsoft Purview Workshop Help customers build a privacy-resilient workplace with Microsoft Priva DLP Migration Assistant Microsoft Purview DLP Migration assistant for Symantec
Modernize Security Operations	Modernize your SoC Microsoft Sentinel Technical Playbook for MSSPs Become a Microsoft Sentinel Ninja Guide to Building Microsoft Sentinel Solutions Deploy Microsoft Sentinel side-by-side to an existing SIEM Best Practices for Partners integrating with Microsoft Sentinel Modernize your security operations with Microsoft Azure Sentinel (Interactive guide) Azure Sentinel Pilot walk through Security Operations Videos and Decks
Secure Identity	Zero Trust Business Overview Zero Trust Maturity Model Zero Trust Deployment Center Reduce costs and upgrade from ADFS to Azure AD
Secure multi cloud environments	Azure Network Security value prop Overview of the Microsoft cloud security benchmark \| Microsoft Learn Become a Defender for Cloud Ninja Microsoft Defender for Cloud Community Repositories Microsoft Defender for Cloud Hands-on Labs

Business Apps

Materials for this fiscal year will allow you to focus on various scenarios and solution plays to accelerate revenue generation, modernize services, accelerate low-code innovation, optimize finance and supply chains, and scale operations.

Marketing resources for Business Apps
Solution Plays	Resources
Accelerate Revenue Generation	Connected Sales and Marketing ISV Success Program Overview \| Microsoft
Modernize Service	Modernize the Service Experience ISV Success Program Overview \| Microsoft
Accelerate Innovation with Low Code	Microsoft Power Platform Partner Portal Low Code Partner Playbook Power Platform Partner Tech Talks ISV Cloud Embed Program
Optimize Finance & Supply Chain	Optimize Finance & Supply Chain Migration Program, y Success by Design Information for Partner training and enablement \| On-demand Technical Workshops
SMB Scale Business Operations	SMB BizApps partner site Partner Opportunity Deck: Sales \| Business Central \| Low Code Build Practice: Sales Build repeatable High Volume offering