Anantha Ramachandran articles
Build your brand with AI-driven market insights
With three billion users worldwide, enterprises of all sizes can no longer afford to ignore the sentiment of online conversations about their brand.3 myths of the B2B buyer’s journey
The buyer’s journey map is one of the most powerful tools in a marketer’s kit—and often one of the most misunderstood. When created the right way, sourced from solid insights about buying behavior and motivations, marketers unlock secrets to the steps and decisions that move prospects to customers.Discover customer and market insights with AI
Extracting valuable insights from both social and web interactions is notoriously challenging. On paper, it’s a simple process of building a trusted relationship with your customers so that you can improve your reputation and secure a competitive advantage. However, if you’re not using the right tools, it can feel much more complicated than that.Three ways sales can help improve lead quality
A recent urban planning trend is to convert one-way streets to two-way operations—an effort that has improved vehicular access and reduced driver confusion across U.S. cities.
Gain insights to improve Marketing ROI
We are all awash in data and information, yet according to McKinsey, only 10 percent of marketers currently use insights to improve performance. You might argue that you are doing just fine with your marketing without such insights, and as such it really doesn’t matter, but I beg to differ.
Five ways to align sales and marketing
In far too many organizations, marketing and sales teams often operate as siloed organizations with distinct goals and processes. Marketing busies itself with generating leads and making them available to sales. What sales does, or doesn’t do, with those leads is considered beyond the purview of marketing.