This week at Microsoft Ignite, we announced new capabilities to further enhance your agents by grounding them in your company’s unique data and taxonomy, as well as enriching the agents’ knowledge with third-party data.
The world is getting noisier, which makes it harder to earn customer attention. We’ve previously described the importance of hyper-personalization to break through the noise and enable customers to explore brands and products on their own terms. Regardless of whether they are consumers or business-to-business (B2B) buyers.
