
Jayme Mesecher articles

Jayme Mesecher
Director of Product Marketing


How generative AI in customer relationship management emphasizes human skills to drive sales
Successful sales is and always will be about human interactions, and the building of familiarity, comfort, and trust. But getting to those moments—all the searching and compiling and preparation—can take a lot of drudgery.
Elevating experiences with AI, from productivity to personalization
In this blog post, we’re going to focus on the third item: elevating customer and employee experiences by showing how AI-enabled CRM platforms help increase productivity and provide unprecedented levels of personalized service across three key business functions: marketing, sales, and customer service.
Now generally available: The new Microsoft Dynamics 365 Customer Insights
At Microsoft Inspire 2023, we announced that we are bringing together Microsoft Dynamics 365 Marketing and Microsoft Dynamics 365 Customer Insights into one offer, enabling organizations to unify and enrich their customer data to deliver personalized, connected, end-to-end customer journeys across sales, marketing, and service.