
Lori Lamkin articles

Lori Lamkin
Corporate Vice President, Customer Experience


Microsoft is a Leader in The Forrester Wave™: Sales Force Automation, Q3 2023
Selling is all about relationships. We hear a lot these days about the disconnect that our increasingly digital world can create. But at Microsoft, we believe that digital tools, especially those powered by generative AI and real-time insights, can help strengthen sellers’ relationships with their customers.
Release wave 2: Transforming customer experiences with generative AI and Microsoft Dynamics 365
In business applications, we’re using generative AI to break down silos and bridge gaps between data, insights, and people so sellers, marketers, and customer experience (CX) professionals can deliver exceptional experiences across the entire customer journey, seamlessly.
Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platform
In today’s turbulent economic times, companies are facing critical business challenges such as customer acquisition, increasing customer loyalty, and maximizing lifetime value. Often, to save time, they follow a one-size-fits-all approach—resulting in impersonal marketing strategies with low customer engagement.
Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for Sales Force Automation Platforms
Sellers are fundamental to any organization’s success—and despite economic headwinds, business leaders are concerned about keeping the talent they have happy and productive at their jobs.
Improve sales productivity and close more deals with Microsoft Sales Copilot
As a seller, you know you need to focus on building relationships with your customers and getting the details you need to close the deal. The challenge is that like most sellers, you spend less than 30% of your time selling.
The power of AI in Viva Sales: Insights from Lori Lamkin and Nathalie D’Hers
Join Lori Lamkin and Nathalie D’Hers as they take you on an extraordinary journey through the development, deployment, and continuous improvement of Microsoft Viva Sales. In this exclusive Q&A session, they will share insights, experiences, and the remarkable story of Microsoft’s journey in unlocking the full potential of Viva Sales.
Release wave 1: Transforming customer experiences with generative AI and Dynamics 365
Generative AI has left its mark on computing, and it’s only the beginning. The world of business applications will never be the same.
Copilot in Viva Sales available as thousands of customers adopt next-generation AI in Dynamics 365 Copilot and Power Platform
Since first announcing new AI-powered experiences for Microsoft Viva Sales last month, we’ve given these capabilities a name—Copilot in Viva Sales—and introduced new sales scenarios and updates. We want to ensure that salespeople feel empowered to focus on what matters, which is deeper engagements with customers.
Microsoft boosts Viva Sales with new GPT seller experience
We’re announcing the preview of a new generative AI-powered experience in Microsoft Viva Sales that helps sellers communicate more effectively with prospects and customers.
Bringing more intelligence to sales teams with Dynamics 365
By embedding AI directly into Microsoft Dynamics 365 Sales and the newly released Microsoft Viva Sales, we’re making it easier for every seller to apply intelligence directly in their flow of work.