
Lori Lamkin articles

Lori Lamkin
Corporate Vice President, Customer Experience


Dynamics 365 Marketing approaches responsible AI with intention
At Microsoft Ignite, Microsoft Dynamics 365 Marketing announced a range of new AI features. We strongly believe in the power of AI to help businesses and their customers grow. We also recognize that these new technologies have the potential for misuse and harm.
Dynamics 365 Marketing is leading the way with personalized engagement
Customer engagement professionals still need to build relationships, trust, and loyalty to be successful, but how we achieve these outcomes has fundamentally changed. Those changes offer the opportunity to be more effective than ever at driving these results.
Revolutionizing the future for sellers in Dynamics 365 Sales
Where and how we work has changed. The hybrid work environment is here to stay, and with it, comes a new set of demands on our sales organizations. The tools that sellers are currently using are not helping meet these new demands. Yesterday’s tools don’t serve our modern objectives.
Announcing Dynamics 365 Marketing customer journey orchestration GA, it’s a game changer
In engaging customers today, we need to be heard above the noise, and we need to deliver creativity and uniqueness to each customer in the moments that matter. Customers are looking for value and for companies to address their needs on their terms.
Turn attendees into loyal customers with Microsoft Teams and Dynamics 365 Marketing
Change. Adapt. Grow. Words we have had to embrace over the past 15 months as we’ve had to change the way we do business. As we start to emerge from the pandemic’s isolation and restrictions, we’re entering a world of a new normal. As consumers, our expectations are higher.
Microsoft Dynamics 365 Marketing customer journey orchestration preview now available
All businesses operate in a competitive environment and customer experience (CX) is top of mind as we rise to today’s challenges of finding ways to differentiate, delivering on business goals and meeting increasing customer demands.
Highlights of the Dynamics 365 Marketing 2021 release wave 1
Since last year’s release wave 2 for Microsoft Dynamics 365 Marketing, we’ve been hard at work refining and enhancing product features across the board that can help you up your CX game. Read about highlights from three capabilities that will launch with Dynamics 365 Marketing 2021 release wave 1.
Drive personalized interactions with real-time customer journey orchestration
We are announcing real-time customer journey orchestration capabilities in Dynamics 365 Marketing will be released for public preview as part of the April 2021 Wave 1 updates in Europe and North America. This landmark innovation brings together the worlds of customer experience and marketing automation and is designed to help businesses.
3 new ways to build customer relationships using Dynamics 365 Marketing
What a world we are living in today. There is a lot that is different—how we live, how we work, and how we interact. It has never been more important in business to be able to reach out to customers in a personal and relevant way.