
Content type: Analyst reports
Analyst reports
Learn how to drive business growth from analyst reports on Microsoft Dynamics 365 products and services.


Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platform
In today’s turbulent economic times, companies are facing critical business challenges such as customer acquisition, increasing customer loyalty, and maximizing lifetime value. Often, to save time, they follow a one-size-fits-all approach—resulting in impersonal marketing strategies with low customer engagement.
Microsoft is named a Leader in 2023 Gartner® Magic Quadrant™ for Sales Force Automation Platforms
Sellers are fundamental to any organization’s success—and despite economic headwinds, business leaders are concerned about keeping the talent they have happy and productive at their jobs.
IDC shares how generative AI transforms business processes within marketing, sales, and serviceÂ
This post is authored by Gerry Murray, Marketing and Sales Technology Research Director, IDC; and coauthored by Carlena Neely, Product Marketing Manager, Business Applications, Microsoft. Dynamics 365 AI Learn about the latest AI breakthroughs with Microsoft Sales Copilot.
Microsoft is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation
We are excited and honored that Gartner has recognized Microsoft as a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation. Today’s buyers value authentic engagements and expect the companies they buy from to know them, and to provide one-of-a-kind experiences.
Enabling rapid business model innovation and growth
Microsoft commissioned Forrester Consulting to investigate where companies are succeeding, struggling, and investing in their quest to move toward service-centric business models and project-based operations. Forrester Consulting explored how this trend impacts the global business landscape and associated business teams.
Microsoft is named a Leader in 2022 Gartner® Magic Quadrant™ for Field Service Management
It is with great pride that Microsoft shares its position as a Leader within the Gartner 2022 Magic Quadrant for Field Service Management for the third consecutive year.
Microsoft is a Market Champion in the KuppingerCole Analysts Leadership Compass, Customer Data Platforms
We are honored to announce that Microsoft Dynamics 365 Customer Insights was named a Market Champion in the KuppingerCole Analysts Leadership Compass, Customer Data Platforms.
Microsoft recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises
We are excited and honored that Gartner has recognized Microsoft as a Leader in their 2022 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises. This evaluation of Microsoft was based on specific criteria that analyzed our overall Completeness of Vision and Ability to Execute.
The Total Economic Impact of Dynamics 365 Finance
Within the context of DOPs, we are pleased to share the results of a recently commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Microsoft. The study examines the potential return on investment (ROI) that enterprises may realize by deploying Microsoft Dynamics 365 Finance.
Microsoft is a Leader in The Forrester Wave: CRM Suites, Q3 2022
We are honored to announce that Microsoft Dynamics 365 was identified as a Leader in The Forrester Wave™: CRM Suites, Q3 2022. What makes Dynamics 365 different for our customers? Here are seven key insights we have heard over the past year.