Tag: Microsoft Customer Experience Platform
The data bias challenge: Creating inclusive customer experiences
As marketing leaders, one could say that your potential for success is only as good as the data you possess. To develop targeted, thoughtful, and inclusive customer experiences, acknowledging that today’s data lacks representation, diversity, and reach is important.
Transform retail customer experiences with the Microsoft Customer Experience Platform
Marketers today are rethinking their data strategies, looking for ways to take ownership of their customer data and to use that resource to create valued customer relationships in a time of tightening privacy legislation.
5 steps for transforming customer experience with Dynamics 365 Marketing and Customer Insights updates
Hyper-personalized, self-driven, seamless interaction across any channel at any time is no longer a nice-to-have but a must-have as customers want to engage on their own terms and expect businesses to deliver even better experiences.
Evolve your CRM at Customer Experience Reimagined
Learn about the latest trends shaping CX today—and tomorrow—with Judson Althoff, Executive Vice President & Chief Commercial Officer at Microsoft.
Transforming customer experiences with connected sales and marketing
Excellent CX encourages your customers to purchase your products, be repeat customers, and recommend your brand. So how do we live up to these customers’ expectations?
Zero-party data is more valuable than ever for customer experiences
The new era of digital has ushered in a once-in-a-lifetime opportunity, as well as make-or-break challenges. Fast-moving organizations are seizing the moment to capture a sizable audience. But keeping customers is more difficult than ever.
Shaping the future of retail with Microsoft Customer Experience Platform
Today, nothing is certain for brands. Standing still means falling behind. Heritage brands are no different. Now more than ever, brands need to find authentic ways to engage with digitally-savvy consumers no matter where they are. How do brands steeped in tradition create modern experiences that resonate with today’s digital-native consumers?
The most important customer experience metrics (that you’re not tracking yet)
Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personas—and their resulting customer journeys—are informed by data points important to the organization, not the customer.