Aaron Lee articles

Aaron Lee

Director Product Marketing, Mobility, Microsoft

As the Product Marketing Director for the Mobility Industry, Aaron Lee oversees Microsoft’s marketing efforts for the automotive, travel, transportation, and hospitality sub-verticals. He aims to help customers understand how the Microsoft Cloud and Microsoft’s partner networks can solve some of the industry’s toughest problems and create a more sustainable future.

A decorative image of people working on a vehicle

Published January 7, 2025

4 min read

CES 2025: Advancing the future of automotive and mobility

Microsoft is excited to participate at CES 2025, the annual tech event with a strong focus on the automotive industry that highlights the pace of change around electrification, autonomy, in-vehicle systems, and new mobility entrants.

Automotive manufacturing worker in a factory uses a Guide wearing the HoloLens 2 to service a robotic arm wiring system with mixed reality instructions.

Published August 28, 2023

5 min read

Enabling innovation: Microsoft at Automotive News World Congress 2023

Microsoft and the mobility team are proud sponsors of the Automotive News World Congress 2023 event that took place in Detroit, Michigan on September 12, 2023. Microsoft provided thought leadership around our role in supporting transformation in the automotive industry.

Woman using Dynamics 365 Guides to assemble an engine.

Published December 19, 2022

5 min read

Microsoft at CES 2023: 5 key areas to support mobility innovation

We are excited to announce that Microsoft will be a featured exhibitor at CES 2023, taking place January 5 to 8, 2023 in Las Vegas, Nevada, and virtually.

A team of technicians examine performance test results in racing simulator of Formula One manufacturing plant.

Published March 30, 2022

6 min read

High-performance computing for accelerated vehicle innovation

High-performance computing (HPC) is a set of computing, networking, and storage resources integrated and orchestrated to optimize workloads or applications in cloud-enabled environments. HPC enables optimization and orchestration of on-demand central processing unit (CPU), graphics processing unit (GPU), and other computing resources needed to run intensive jobs or workloads.

intelligent vehicle cockpit and wireless communication network concept

Published December 16, 2021

4 min read

Microsoft brings leading automotive, mobility, and transportation solutions to CES

There is an abundance of transformation taking place across the automotive ecosystem. By 2030, fully 50 percent of the automotive industry’s projected $6.6 trillion in revenue will come from disruptive technology or business models1. Traditional industry players are being disrupted, fueling the shift to electric and digital.

Published December 2, 2021

3 min read

Autonomous drivers—Start your engines!

At the famed Indianapolis Motor Speedway, it’s certainly not unusual to see the sleek, aerodynamic shape of an Indy racecar exploring the limits of the track piloted by one of the world’s best and fastest drivers. But to see the same, without a driver?