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Kerry Lebel articles

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Kerry Lebel
Director, Product Marketing, Industry Product Marketing Group
Published 
3 min read

5 strategies to accelerate digital transformation in automotive 

The automotive industry is being reshaped by several forces such as technology changes, customer expectations, and more recently with the unexpected impact of Covid-19. The vehicle is fundamentally changing from purely mechanical engineering into a software-defined connected mobility platform that needs to respond to the rapidly changing priorities of modern vehicle buyers.