
Kerry Lebel articles

Kerry Lebel
Director, Product Marketing, Industry Product Marketing Group


5 strategies to accelerate digital transformation in automotive
The automotive industry is being reshaped by several forces such as technology changes, customer expectations, and more recently with the unexpected impact of Covid-19. The vehicle is fundamentally changing from purely mechanical engineering into a software-defined connected mobility platform that needs to respond to the rapidly changing priorities of modern vehicle buyers.
Partnering with Microsoft to accelerate your future mobility services
The automotive industry is undergoing digital transformation at an unprecedented rate. The widely acknowledged forces driving this change include new and emerging players in the market that have a strong technology baseline and are growing at an enviable rate.