Michele Fisher articles
Harnessing AI to supercharge personalized marketing at scale
As we transition from hype to reality, brands are shifting from basic generative AI applications like content and tagline generation and to evaluating comprehensive business processes that leverage generative AI to accelerate timelines, unlock more value, and drive increased growth.
“What’s my generative AI strategy?” Microsoft is helping consumer goods brand marketers embrace the era of AI
Generative AI streamlines communication between humans, computers, and data, simplifying the work we do by enabling conversational queries across analytics, email generation, marketing content, and even retail media. It is now a critical time to put data at the core of your marketing strategy.