Hannover Messe 2025: Microsoft puts industrial AI to work
Hannover Messe is the event to see manufacturing innovation. This year, 127,000 business and government leaders from 150 nations gathered to see how technology is shaping the future. Once again, Microsoft showcased advancements in AI and cloud technologies, underscoring its commitment to the ongoing transformation within manufacturing. Together with customers and partners, Microsoft’s presence highlighted “Industrial AI in Action” with demonstrations and thought leadership focused on generative design, factory efficiency, and frontline operations.
Industrial AI in Action
Through 31 demos, 53 theater sessions, and three ancillary events, Microsoft highlighted how AI agents are helping manufacturers unlock new levels of productivity, resiliency, and growth. As the new interface to industrial data and operations, generative AI tools allow every worker—from the factory floor to the boardroom—to surface timely, relevant insights that drive decision-making. Test agents built with the power of Microsoft Copilot Studio for yourself.
In the booth, Microsoft focused on the entire manufacturing value chain: advancing innovation in digital engineering with generative AI, preparing the factory edge for AI, AI agents supporting the development of frontline workers, and finally making intelligent digital threads a reality. Microsoft brought these four opportunities to life through four distinct neighborhoods filled with demos, partners, and customer stories. Highlights included collaborations with Rolls-Royce, Siemens, PTC, Sandvik, Husqvarna, Sight Machine, Sanctuary AI, SymphonyAI, Bridgestone, and Databricks. Microsoft’s Hannover presence garnered incredible media attention, notably several news channel interviews with Anges Heftberger, CEO, Microsoft Germany, and a visit from Roland Busch, CEO, Siemens AG.
This year, Microsoft’s centerpiece displayed the Rolls-Royce transformation journey from design engineering through the factory to maintenance operations. For over a century, Rolls-Royce has been a force for progress; powering, protecting, and connecting people everywhere. Today, with digital transformation at the forefront, the company is redefining how its world-class products are designed, built, and maintained. With help from Siemens and Microsoft, Rolls-Royce is now using AI to streamline production, boost engine efficiency, and predict maintenance needs before issues arise.
Making intelligent digital threads a reality
Grounded in unified operational (OT), enterprise information (IT), and engineering (ET) data, digital threads connect every phase of manufacturing—delivering timely, actionable insights to every team, from design and production to maintenance and customer support. This continuous, connected flow of data enriches every stage of the manufacturing value chain.
Without a strong data foundation, manufacturers will struggle to tap into the full potential of AI. Data quality, standardization, and integration are often inconsistent, making insights hard to access and trust. Microsoft Fabric is helping manufacturers overcome these barriers—turning fragmented data into intelligent digital threads that power better decisions, faster innovation, and operational excellence. Alongside Fabric and Microsoft Dynamics 365 demos, Microsoft partners AVEVA, Databricks, Kongsberg, and Parsec displayed how AI is influencing real-time production monitoring and predictive maintenance to fuel resilient, efficient, and sustainable manufacturing.
Engineering with generative AI
AI is disrupting design and engineering, unlocking new levels of innovation, speed, and creativity. With generative AI, manufacturers can now rapidly explore a wide range of possibilities, optimizing products for performance, manufacturability, and cost. Microsoft partners PTC, Sandvik, Schneider Electric, Eplan, Rescale, and NTT DATA demonstrated real-world applications of AI reshaping product development and lifecycle—from accelerated design iterations to predictive simulations. The result is higher-performing, more customer-centric products brought to market faster and more efficiently.
Preparing the factory edge for AI
AI is redefining factory operations. Manufacturers must integrate industrial edge solutions with the cloud to fully capitalize on their shop floor investments. The Microsoft Azure adaptive cloud approach captures data from industrial equipment assets and devices, normalizing it at the edge, sending insights to the cloud and back. Along with partners Accenture Avanade, Cognite, Litmus, Schneider Electric, Sight Machine, Rockwell, and Tulip, Microsoft showcased how AI at the edge is transforming real-time factory visibility and performance monitoring.
Supporting frontline workers with AI agents
AI transformation is reshaping every aspect of manufacturing operations. As the industry grapples with high turnover, upskilling the workforce has become a critical challenge. AI agents are now giving frontline workers real-time guidance to help them make faster, better-informed decisions. AI-powered agents are streamlining industrial environments, allowing operators, production teams, and facility managers to access insights and optimize processes through natural language interactions. By accelerating issue resolution and root cause analysis, the agent improves day-to-day productivity and operational resilience. In addition to Microsoft 365 Copilot and Microsoft Dynamics 365 Field Service demos, partners Sanctuary AI and SymphonyAI highlighted how AI and automation are redefining the future of frontline work.
Driving AI leadership and industry innovation
The Microsoft theater was busy this year. Moved in the booth, this space connected business leaders, innovators, and customers to the experts, creating a forum to discuss the unique challenges facing manufacturing and how AI and cloud technologies are helping address them. Here are a few highlights from the theater:
- “Celebrating women in manufacturing” brought together influential female voices in manufacturing to explore their career journeys, achievements, challenges, and advice to inspire the next generation of talent. Thank you to panelists Elise Hersko, Sandra Anderstedt, and Monica Ugwi.
- An Industrial AI leadership conversation between Roland Busch, Siemens CEO, and Uli Homann, Microsoft CVP of Cloud and AI, who shared their learnings on leading in AI. Both agreed that success depends on a trusted data ecosystem, responsible AI practices, and a commitment to scaling AI initiatives that start with the customer.
- Microsoft Intelligent Manufacturing Award (MIMA) showcase, in partnership with Roland Berger, celebrated the winners of the MIMA, recognizing innovation in smart manufacturing across Europe, Middle East, and Africa. The 2025 winners included Continental, Diehl Metering, Philip Morris Manufacturing & Technology, ZEISS Digital Innovation, plus Cereal Docks and MIPU.
Unlock new possibilities with Microsoft
Thank you to the customers, partners, and the thousands of attendees who engaged with the Microsoft booth throughout the week. We’re looking forward to HANNOVER MESSE 2026.
