How to use AI for email marketing

Personalize your emails

People love reading their names, and they love personalization even more. Unsurprisingly, emails tailored to the individual often have higher opening and click-through rates as they speak directly to the receiver. From dynamic content that changes based on user preferences to automated product recommendations, personalized emails engage customers by making them feel valued. For example, someone who’s browsed sports gear recently might receive an email highlighting new arrivals in their favorite category, increasing the chance of a conversion. Have generative AI probe your current email drafts to determine how to personalize them further.

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Learn customer psychology

Understanding your recipient’s psyche is key to writing emails that resonate with them on a deeper level. AI can identify emotional triggers that prompt action by studying customer interactions and engagement patterns. Learn what sits well with different segments of your audience to curate emails that speak to their emotions and increase the likelihood of clicks and conversions. Does your email evoke excitement, urgency, or a sense of exclusivity? Consider how your email appeals to your recipients’ emotions, and get feedback from AI on your pathos.

Determine sending frequency

Too many emails can overwhelm your recipients and drive them to unsubscribe from your mailing list. On the other hand, too few may cause them to forget about your brand. Have your AI tool adjust the sending schedule based on each subscriber’s behavior to maintain a balance that keeps audiences engaged without bombarding them. Highly engaged customers may appreciate more frequent updates, while less active customers might prefer occasional messages. Finding this sweet spot increases open rates and reduces the likelihood of losing subscribers.

Craft eye-catching subject lines

Your subject line is akin to the title of your book; it’s what draws your recipient in to open your email. Creating compelling subject lines involves striking a balance between intrigue and clarity. Use AI to get feedback on your subject lines and analyze past campaigns to determine which ones will most likely be opened.

Generate content ideas

Content is king, and this applies to email marketing, too. Once your recipients open your email, the content influences them to click through. AI can analyze email marketing trends, user data, and past campaign performance to help you write engaging emails. For example, if a segment of your audience frequently purchases tech gadgets, draft content around the latest tech releases or offer how-to guides. Additionally, turn to AI for topic and content recommendations and generate different versions of the same email for different audience segments to ensure every message remains relevant and engaging.

Analyze what emails are performing well (and which ones aren’t)

The best way to improve your email marketing strategy is to determine what works and what doesn’t. Some AI tools can provide detailed insights into your campaigns, tracking metrics like open rates, click-through rates, and conversions. Beyond just showing numbers, AI can identify patterns and help pinpoint which content connects well with your audience and which doesn’t. Are your images drawing attention, or is the text driving more engagement? Analyzing performance allows you to make data-driven adjustments, optimizing future campaigns for better results.

Ready to transform your email marketing efforts? Learn more about how AI can boost your strategy and drive better results.