Over-promotion and heavy-handed marketing can lead to a decreased following. Don’t beat your social media site with posts just for posting sake. The key is to make sure the information you are sharing is relevant to your audience.
Identify your audience and create content that will attract interest in your products or services or make them contact your sales or marketing teams. It’s critical to develop a goal for your social media presence to measure your results. Examples of social media goals may include:
- Improving customer service, satisfaction, and loyalty
- Generating sales opportunities
- Getting new ideas for expanding products or services
- Building company reputation
- Providing a base for launching new products
- Communicating events and seasonal offerings
Social media outlets can provide your business with statistical analysis that helps you measure your content’s effectiveness and identify where changes may be in order:
- Actions taken – likes, retweets, sharing, etc.
These statistics help you evaluate the effectiveness of your presence and identify how you can do better.
You’re not done with social media once you have a presence on these sites. Use these tools to communicate continuously with visitors, just as you would if they phoned your office. Being responsive is key to engaging customers, which can turn leads into sales and provide a positive experience for visitors and followers.
Images are also crucial to your online presence, including on social media. Be sure they are high-quality and meaningful to your audience. Each image should build on your image or promote your commitment to the community. Short videos that demonstrate products or introduce company management and employees are another effective way to engage visitors.
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