
How South Korea is building an AI-powered future for everyone
At the Microsoft AI Tour in Seoul, Korean companies demonstrated how AI is moving beyond efficiency gains to become a true growth engine.
This blog is part of the AI worldwide tour series, which highlights customers from around the globe who are embracing AI to achieve more. Read about how customers are using responsible AI to drive social impact and business transformation with Global AI innovation.
It’s no secret that India is well-positioned to be a global leader in the AI era, having embraced the power of AI to reshape industries, drive innovation, and unlock new opportunities across the nation. Boasting a vast talent pool, proactive government initiatives, and a thriving startup ecosystem, India is uniquely equipped to leverage AI to solve pressing societal and business challenges and optimize operations across a wide array of civic and business verticals.
A long-standing partner in India’s technological growth, Microsoft has solidified its commitment with a US $3 billion investment to expand AI and Azure cloud infrastructure in the country. This initiative is designed to accelerate AI adoption across industries, empower businesses to integrate AI into critical processes, and nurture local talent to meet the evolving demands of the tech ecosystem. These efforts underscore Microsoft’s confidence in India’s position as a global leader in AI innovation and technological advancement.
Local ingenuity was on full display during the Microsoft AI Tour stop in Bengaluru and New Delhi, where organizations showcased how they are leveraging AI to tackle complex challenges, streamline workflows, and drive transformative efficiencies across industries.
MakeMyTrip (MMT), India’s leading online travel company, is at the forefront of enhancing the travel shopping experience with generative AI. Over its 24-year journey, MMT has served more than 77 million users, offering comprehensive travel booking services. A standout feature powered by generative AI is Myra, their conversational bot. MMT is integrating an AI-powered workflow within Myra to assist users seamlessly at every stage of their travel journey—from pre-trip planning to in-trip support and post-trip follow-up. Built using large language models (LLMs) and orchestrated via Microsoft Azure AI Foundry, these services ensure smooth assistance throughout the travel process. As one of the early adopters of generative AI in travel tech, MMT is leading the next generation of travel experiences.
Persistent Systems, one of the world’s fastest-growing digital engineering and enterprise modernization service providers, faced recurring challenges surrounding their contract management: inefficient workflows and lengthy negotiation cycles were causing bottlenecks in an otherwise agile organization. Persistent turned to the power of generative AI and Microsoft’s technology stack to reimagine their approach to contract management, developing ContractAssIst, an AI-powered agent built using generative AI and Microsoft 365 Copilot, to transform collaboration and streamline internal contract negotiations. Built to help ensure security and access controls, the tool helps to enhance collaboration, streamline workflows, and accelerate decision-making.
As a result, ContractAssIst has reduced emails during negotiations by 95% and cut navigation and negotiation time by 70%, a task that currently takes approximately 20 to 25 minutes. Persistent has deployed Microsoft 365 Copilot to nearly 2,000 users and plans to extend it to a broader audience.
LTIMindtree, a global technology consulting and digital solutions company with more than 84,000 employees in more than 30 countries, is leveraging AI in innovative ways to drive digital transformation and enhance business and IT operations. They have demonstrated how Microsoft 365 Copilot technology and AI agents are transforming their critical business functions, such as pre-sales, resource management, and cyber security. For example, custom built AI agents assist the resource management teams to quickly find the right employees with relevant skills and match them to specific projects; and help pre-sales and account managers create high-quality responses using historical data to incoming requests for proposals (RFPs) and requests for information (RFIs). They are also using Microsoft Security Copilot to create a unified command center for investigations, threat intelligence, and incident response, empowering them to build a next-gen Security Operations Center (SOC). As a result, LTIMindtree has seen a 30% increase in overall employee efficiency, with 20% less time spent on emails and day-to-day task allocation.
ICICI Lombard, a leading private insurer in India, has developed an innovative solution to streamline health claims processing. Traditionally, claim adjudicators manually filed claims, a time-consuming process involving the review of 20 pages of documents. Leveraging Microsoft Azure OpenAI Service, Azure AI Document Intelligence, and Azure AI Vision OCR service, ICICI Lombard’s new solution extracts relevant information from these documents, providing adjudicators with a consolidated view of the diagnosis and treatment. This innovation has reduced the time required to process claims by more than 50%.
eSanjeevani, India’s National Telemedicine Service by the Ministry of Health and Family Welfare, has integrated AI-enabled tools to enhance care quality and streamline teleconsultations, promoting equitable access to healthcare across the country. Powered by Azure, it offers secure, scalable, and accessible doctor-to-doctor and doctor-to-patient teleconsultations. eSanjeevani is advancing its AI journey with Microsoft AI, enhancing productivity, data analysis, and user experience. These innovations are helping eSanjeevani set new benchmarks in telemedicine and digital healthcare services. It is also developing a proof of concept with Microsoft Copilot to transcribe doctor-patient conversations in real time for advanced speech analytics, aiding data-driven decisions. Serving more than 330 million patients, 98% from rural areas, eSanjeevani is today the world’s largest telemedicine initiative in primary healthcare.
India’s AI journey is not just about innovation, it’s about transformation across industries and lives. From travel to healthcare, banking to engineering, the case studies showcased here demonstrate the immense potential of AI when paired with the right tools, partnerships, and vision. Microsoft’s investments and technologies have enabled organizations in India to tackle challenges, streamline processes, and unlock new levels of efficiency and growth. As India continues to lead in the global AI revolution, these examples serve as a testament to how AI can create meaningful impact, fostering a future where innovation drives progress for everyone.