AdMiner

設立年月日:March 7, 2016年

Measuring TV Ad Effectiveness AI for Audience Engagement

Tools to measure and improve effectiveness of cross-channel advertising , by enabling advertisers to better coordinate their marketing efforts across TV, digital and search.  Predictive models of consumer behavior based on cross-company data capturing user habits from search (Bing/Cortana), browsing (Edge), TV viewing  (Xbox), and purchasing (Universal Store).

 

Slides

Videos

How Data Mining Can Help Advertisers Hit Their Targets

TV and Distraction

 

Demo

Prototype

Webinar

Feel free to request a demo

 

Media

 

人数

Core Team

Keith Battocchiの肖像

Keith Battocchi

Senior Research Software Development Engineer

Kevin Gaoの肖像

Kevin Gao

Senior Research Software Development

Affiliates

David Rothschildの肖像

David Rothschild

Economist

Chinmay Singhの肖像

Chinmay Singh

Principal Research Software Development Engineer

Sharon Gillettの肖像

Sharon Gillett

Technical Advisor and Sr. Principal Research Program Manager

Victor Heymeyerの肖像

Victor Heymeyer

Principal Research Director

Microsoft

Gordon Burtchの肖像

Gordon Burtch

Assistant Professor

University of Minnesota

Michael Bartoの肖像

Michael Barto

Senior Data Scientist

Microsoft

Andrey Siminovの肖像

Andrey Siminov

Assistant Professor

Columbia Business School

Kelly Buckleyの肖像

Kelly Buckley

Research Assistant