How To Start Freelance Writing, Even if You Have No Experience

Freelance writing is flexible enough that you can take on a project here and there, create a regular side hustle, or jump in full time. Most freelance writers start with side projects and expand from there. Whether you want to take on the occasional assignment or launch a full-time business, here’s how to start freelance writing, even if you’re a beginner.

Create writing samples. There’s a catch-22 when you first start freelancing: potential clients want to see samples of past work, but you don’t have any samples until you have clients. There are a few ways to work around this. First, offer a select few clients a written piece for free, for trade, or at a low rate. Be clear with the client that this is a one-time offer as you start your business, and let them know your rates going forward. Second, create and host your own content. Write a series of blog posts or social media posts, or create and share a newsletter of your own. Once you have a few samples, populate your online portfolio and start promoting yourself on social media and beyond.

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Reach out to your network. People who already know, like, and trust you are the ones who are most likely to become your first clients or recommend you to others. Rather than sending a mass announcement, email people individually to connect and let them know that you’re offering freelance writing services. Ask if there’s anything you can help them with and offer a few examples based on their particular business and role within their company. For example, if your friend is the marketing manager at a tech startup, offer to help with email marketing and regular website content. A former colleague who’s now a bakery owner might need some help writing interesting and unique social media content.

Ask for testimonials and referrals. At the end of each project (assuming your client was happy with the work), ask if they would be willing to provide a short testimonial that you can use on your website or social media. If they’re very busy, offer to draft something for them as a starting point that they can customize. Also let them know that you appreciate referrals and ask if there’s anyone they can think of who might be interested in working with you. Set up a simple spreadsheet to track new leads and follow up with them periodically, whether or not they hire you right away.

Turn one-off projects into repeat work. You might initially be hired for one particular project or type of writing. But as you get to know the team and the brand, look for other opportunities to help. For example, if you were hired to write a website, ask if they need help creating and maintaining a blog or a monthly email newsletter. You’re already familiar with the brand and the style of writing they use, so hiring you to do the other pieces is a win-win.

Set up your business. To do well as a freelance writer, you need to treat it as a business—even if it’s just a part time side gig. After the work starts rolling in, talk to an accountant for advice on whether you should set up your small business as a sole proprietor or an LLC. File for your business license, set your rates, and set up your banking, accounting, and invoicing systems. Create your budget and find out how much you need to set aside for taxes and business operations. Then create your online presence, including a website, an online portfolio, and updated social media profiles. And, of course, be sure you have all the tools in place to create documents and presentations for your clients. It’s a lot of work upfront, but once you get really busy writing for clients, you’ll be glad you have a system already in place.

Freelance writing is a great way to learn new things, connect with all different kinds of people, and earn an income. Set a strong foundation and approach your writing as a service to others, and you’ll have a unique and rewarding journey.