How to create engaging ads with AI

How AI helps in advertising

Creative and client teams alike use AI for advertising at every step of a campaign, from ideation to analyzing post-launch statistics. As any advertising professional will tell you, pitching a potential campaign with multiple angles and returns on investment is a complex first step in itself. However, once an idea is approved by the client, the real creative work begins. Crafting ad copy, social media assets, and search engine-friendly results that will resonate with your audience are all tasks that can be improved and iterated with the help of generative AI tools.

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Create compelling AI ad and social copy

With generative AI, you’ll be drafting ad and social copy faster than you can say “conversion.” For the best results, use a detailed AI prompt that includes the constraints necessary for your campaign, including word and character counts, tone of voice, and the target audience. Try prompts like these to generate and rework AI ad and social media copy:

• We’re launching a new product with this campaign: [product and campaign details]. Write up creative copy for 40 ads that take us through all stages of product launch.
• Help us prep for the holiday season. Generate 20 social media ad ideas complete with hashtags and design recommendations for [product or service].
• We have this target audience in mind: [audience]. Write ad and social media copy that targets the interests and needs of this audience for [product/service and campaign details].

Design standout ad visuals with AI

Generative AI can make ad creative to match any feel or style. Whether it’s fine art, contemporary, anime-inspired, or minimalist, by incorporating your art style into your prompt, you can generate designs that appeal to your intended audience. You might also include ad copy into your prompts: that way, AI suggests locations for the best text placement. Try prompts like these to start using AI for ad design:

• As a consumer brand with a laid-back feel selling [product or service], we need engaging, feel-good visuals for our new product launch campaign. Give us ten distinct visual directions we could take, and provide example ad graphics.
• We don’t know where to start with our ad creative. Please give us a list of steps to go from here to creating engaging visuals for our brand.
• For our next ad campaign, we want to use a romantic style. Please generate 10 ad designs for this product with this ad copy: [product and ad copy].

Up your engagement with AI ad analysis

Also turn to AI for insights into your ad creative and copy. Generative AI analyzes images, language, and more to let you know what might work best. For example, you might compare two images side-by-side to determine which one has more visual appeal by asking AI about color scheme, visual flow, or clutter of elements.

Using AI for advertising is just one of the many ways that everyday AI can help you, both personally and professionally. See how personal tasks like getting better at photography can mesh with AI help in the office, such as email marketing.